The early days of Kaufman and Broad: Workers in Los Angeles produce an assembly line of walls that would be trucked to a homebuilding site and erected by crane.

Eli Broad transformed a traditional insurance company into the retirement savings powerhouse SunAmerica. The company was the best performing stock on the New York Stock Exchange for nearly a decade.

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Eli Broad and Donald Kaufman started Kaufman and Broad Home Corporation in Detroit in 1957.

Eli Broad celebrates a Kaufman and Broad Home Corporation milestone when it debuts as a public company in 1961 on the American Stock Exchange.

Kaufman and Broad’s model homes drew first-time homebuyers eager to become homeowners. In its first year, the company sold 120 homes and generated $1.7 million in revenue.

Kaufman and Broad did the unthinkable during an economic slowdown in the 1960s: they took out full-page ads guaranteeing their homes would appreciate and offering to make the mortgage payments for homebuyers who lost their jobs.